08 Apr MARKETING YOUR BUSINESS DURING COVID-19
MARKETING YOUR BUSINESS DURING COVID-19
To advertise or not to advertise, that is the question.
As South Africa is faced with COVID-19, Junk Status and a weakening rand, business is certainly not “business as usual” and business owners and leaders are faced with added daily pressure of running a business. The Covid-19 outbreak is an unpredicted situation that no business owner could have been fully prepared for. This is a volatile time and we want to give you some tips on what you can do to protect your business and your brand. Those businesses that are adaptable and able to change will not only survive but will also be able to thrive once the dust settles.
Do not fall victim to the panic movement. Panicking may lead to emotional decisions that could have damaging long term effects on your business.
The economy isn’t stopping. Homeowners still need home service providers. People still need goods and services. Money is still changing hands and consumers are still relying on Google to find people to do business with.” – Jacob Wulff
The one question you should be asking yourself is – can my business do online business and how? If you are not online in some way, now is the time to get your business on the digital map. You may be asking the question, where do I even start?
Here is a simple checklist
- Do you have a website?
- You have targeted call to actions on your website and do they reach the correct people?
- Do you have a Facebook Page?
- Do you have a Linkedin Business Page?
- Have you claimed your Google My Business Listing?
Evaluate Your Current Marketing
Analyse, analyse, analyse. Where are you currently spending money? Analyse where you can pull back and where you can keep marketing. You need to be strategic, identify where your audience is. People are spending more time indoors; digital is the smart movie right now.
Unique circumstances provide opportunities for special offers. “Purchase now, pay the first instalment in 6 months” You can push out your special offers through Google advertising and social media.
This is where people are, especially during this time. This is where people are looking for information. Start creating content, post often and engage with online groups such as Facebook Groups or LinkedIn Groups. Social Media can be your greatest tool through this, whether you run ads, boost posts or post organically.
Use Your Database
Your database is key, whether that be on social media, email marketing or SMS marketing. Let them know what you’re doing, how you’re doing your part, updates about your business and how you can be contacted if you’re working remotely.
Spend time with those that are already familiar with your business rather than chasing new business. Those that have done business with you, are more likely to support you than someone who knows nothing about you.
Get to your to-do-list
Now that you’re not commuting to the office every day and constantly in meetings, your schedule has likely freed up some time for you. Those marketing items that may have fallen through the cracks can now be addressed.
Perhaps your website needs a fresh look with a redesign. It is also an ideal time to do an SEO audit of your website to ensure you’re maximizing your optimization strategies.