21 May Social Media is a Must For Every Small Business
Social Media is a Must For Every Small Business
In recent months, we have seen how social signals are becoming an important part of doing business. According to Ambassador, 71% of consumers are more likely to recommend a brand to others if they have a positive experience with it on social media.
We currently live in a world in which you need to be visible online for customers to find your business. Social media not only allows for networking, but also for interactivity between your business and your customers that can be very beneficial to businesses for a variety of reasons.
Social Media Statistics – Source
Some Direct Benefits of Using Social Media for Business
When you are using social media for your business, you should make sure to keep your social media profile updated consistently and maintain a constant presence for your business’s exposure. Remember, “out of sight, out of mind” is very true where social media sites are concerned. If you are a business owner and you are still not using social media sites like Facebook, Instagram, and LinkedIn to promote and develop your business, you are missing out on significant opportunities
Your Customers Are Already On Social Media
Connecting with your target audience can be easy if you are active on the channels that they use most often. In other words, do not make your audience come to you – go to your audience!
Facebook is one of the most used social media platforms with 2.60 billion monthly active users. If that number does not blow you away, Facebook also has 1.73 billion users that are visiting the social media site daily. LinkedIn, on the other hand, has over 610 million members with 303 million active monthly users, 40% visit the site daily.
Grow your social media audience, the more people you can reach on social media, the better your on-going sales will be. Share updates and behind the scenes images and informative content with your customers, to ensure that your business is seen frequently.
Social media helps you improve visibility, and thus increases recognition for your brand. Your business social media profiles present new opportunities to present your brand’s voice and personality. By posting compelling content that adds value for your target audience, you are making your brand more accessible and familiar for new and current customers.
Social media enhances the entire experience your customer has with your business. Engaging with your customers on social media helps you build stronger customer relationships. This can set you apart from your competition by showing your audience how your brand is different and reinforcing that your business cares about its customers.
Social media allows you to target customers on social media platforms such as Facebook with specific demographics like age groups and locations. This allows you to narrow down on the audience that you want to target and that best suits your business.
If you want to remain competitive in the marketplace, it is vital that you start working towards building a presence on social media. Social media content allows you to not only show a little bit of your brand personality, but it also presents an effective outlet for demonstrating your industry expertise and knowledge. This is one of the best ways to set yourself apart from the competition businesses – large and small – are turning to social media as an outlet to reach their potential customers.
A good social media strategy will have a positive effect on sales as it increases the overall exposure of your business, gets people talking about your business or service, and exposes your products/or services to a far wider audience.
Let our expert team help you with marketing through social media. We know just what it takes to build and maintain a thriving social media audience for businesses For more information, check out our social media management services or contact us to schedule a call to discuss our services. Let’s connect with you and connect you to your customers!