01 Jul Digital Marketing Agency or DIY?
Digital Marketing Agency or DIY?
Where would your business be without marketing?
Every businesses’ mission is to grow and evolve. Some are focused on scaling rapidly; others are focused on steadier growth. While your business could grow on word of mouth alone, investing in a digital marketing plan will accelerate the kind of growth you are looking for.
You see, digital marketing is an all-encompassing term representing different online methods of marketing and growing your business. So, it can be somewhat complicated to launch a large-scale campaign if your company lacks the resources, time, and expertise for such an undertaking.
For that reason, it makes sense to work with a digital marketing agency, instead of depending on a million YouTube videos to guide you.
In this post, we are going to explore some of the reasons to work with a digital agency. Let’s start with the most important thing:
You Have A Business To Run
You have employees to manage, along with budgets, products and equipment. When you add managing your own digital marketing campaign to your to-do list, you are facing an uphill battle with a potential burn-out at the top.
When it comes to cost savings for digital there is no comparison when outsourcing to an agency compared to employing an in-house team. It would naturally make sense to outsource, reducing your hiring costs, employee training and employee benefit expenses.
You Don’t Have Time To Test
Running a digital campaign requires consistent management. From testing new keywords and landing pages to tracking conversions and clicks. You do not have time to collect the data, analyze the numbers, and develop fresh approaches. Companies like MDH Digital will provide the expertise to guide you in all areas of your digital strategy. Outsourcing your digital operation allows you to utilize a creative team of industry experts. You get to tap into their knowledge and expertise without having to recruit an expensive in-house digital team.
You Need To Stay Relevant to Your Industry
In digital marketing, it is important to note that research is crucial before launching a campaign. You need to learn about your industry, your competitors and the latest marketing practices in your segment.
The responsibility of industry-relevant research on your market falls on the digital marketing agency. Plus, they follow the latest developments in digital marketing to ensure quantifiable results.
You Need Measurable Results
No business wants to make investments that bring no results.
With so many marketing methods in the digital marketing landscape, it can be difficult to know the real Return On Investment (ROI). However, a digital agency helps by determining the Key Performance Indicators (KPIs). These indicators help to figure out how your marketing campaigns are performing in relation to your objectives.
In addition, the experts will identify the important metrics to follow across different channels to determine the effectiveness of each campaign. You’ll also receive monthly reports on your campaigns and a website audit to help you make sound marketing decisions.
You Need The Tools
Unfortunately, there is no one-tool-for-all when it comes to marketing. Digital marketing requires the use of different tools to streamline each campaign. Most of these tools come with a premium service and the cost increases with the addition of certain features or an upgrade. You will need analytics, keyword research, competitor analysis, paid search management and automation tools.
The cumulative cost of using these online marketing tools can be quite hefty for small and mid-size businesses. A digital marketing agency already has these tools in place to help you make the most of your campaigns.
Grow Your Business with A Digital Marketing Agency
An undeniable fact is that digital marketing has the power to grow your business faster than most marketing techniques.
Hiring a digital marketing agency allows you to get started with your campaigns almost immediately. You don’t need to navigate the learning curve or set up a team.
Still not convinced? Reach out to us for free marketing consultation, no strings attached!