04 Dec Shops’ for Facebook and Instagram
‘Shops’ for Facebook and Instagram
Social Media has always been about connecting you to what you love. That means friends and family, and in recent years, it includes products, brands and businesses.
From the early days of posting a photo of a bicycle with the caption “for sale”, Facebook was inspired to launch a whole tab in its app dedicated to peer-to-peer shopping. Facebook Marketplace allows you to browse a relevancy-sorted feed of things to buy from people who live nearby, and easily list your own stuff for sale.
Right now, business is pretty important to Facebook. According to Zuckerberg, most of Facebook’s advertisers are small businesses, and it also makes up the biggest part of their revenue. So, Facebook’s announcement of the introduction of Facebook Shops was probably Facebook’s most important e-commerce play to date.
The basic idea behind Facebook Shops is that it allows businesses to build an online store and sell things directly across Facebook’s family of apps, including Facebook and Instagram.
Business owners can create a dedicated “shop” section on their Facebook Page or Instagram profile and build out a catalogue of products and services that visitors can browse, save, share, and even purchase.
And just like when you’re in a physical store and need to ask someone for help, in Facebook Shops you’ll be able to message a business through WhatsApp, Messenger or Instagram Direct to ask questions, get support, track deliveries and more.
And in the future, you will be able to view a business’ shop and make purchases right within a chat in WhatsApp, Messenger or Instagram Direct.
Instagram Shop allows users to browse products directly from Instagram Explore and Business can also add product tags on Instagram posts. Eventually, a permanent button on the navigation bar will be added, so you can get to Instagram Shop with just one tap.
Facebook also plans to launch new Live Shopping features across Facebook and Instagram, which will allow you to shop on Live in real-time.
eCommerce sales have been on a steady rise for some time now, and the lockdowns only inflamed the broader shift to online purchasing. Once consumers realize the ease in which they can shop from home – the benefit of, say, doing your grocery shopping.
Consumers are accustomed to these options, ingrained by months of having to rely on such, many will continue to utilize those mechanisms, as opposed to simply going back to their regular, in-store routines.
Now is the time to adapt. Facebook Shops are, in fact, easy for businesses to create, and they provide a great customer experience, they could be massive and cause a major shift in the online commerce space.