05 Jan Artificial Intelligence Will Change How You Do Marketing in 2021
How often do you think about the constant impacts that technology has on the way in which we study, learn, cater to, and talk like our audiences? Marketers are always in a state of flux due to these technological advancements that force us to change how we market our product and service brands to our client bases!
However, these changes (in technology) do not always result in a paradigm shift in the way marketers work, rather, these changes eliminate the laborious hassles and headaches we face on a day-to-day basis. They speed up time, optimize results, automate painful and arduous routines, and enable us to focus on what matters most – consumers, their behaviours, and how they interact with our various product or service offerings.
Marketers are still yet to marvel at all the incredible things that AI sneakily can help remove from our plates, because when marketing meets AI, magic happens! And although it feels inevitable, that does not mean that you should not pay attention to it.
For this reason, it is only fair that we break down this Marketing and AI love story to you!
Product Recommendation and Content Curation
Companies, which are early adopters of digital technologies/advancements, such as Amazon and Netflix, have found ways to point people to more things that they might want.
Much of these efforts, injected by Amazon and Netflix, are powered by powerful and sophisticated algorithms that enable them to match the right products and content with the right consumer… at the right time.
Amazon, for example, operates on a ‘sophisticated recommendation engine’ that drives significant business value for the organization. This recommendation engine suggests products, services, or information to users based on the analysis of data. This recommendation is driven by a vast variety of factors such as the history of the user and the behaviour of similar users.
Netflix, on the other hand, recognized the cruciality behind the first 60 to 90 seconds spent by a customer searching for something to watch. This insight helped Netflix to recommend content most likely to appeal to people with similar interests.
And Oh Boy! Did this not work magically for them because 80% of what people watch comes from recommendations.
For Brand Owners, however, this humanlike feature of AI-Augmented Chatbots should not discourage you. Chatbots can be more personal than you think, and their interacting qualities can help foster engagement and help consumers self-service. There is a lot of promise in Chatbots, Juniper Research estimates that by 2023, retail chatbots will save the industry $11.5 billion in costs, and generate over $112 billion in revenue.
AI-Driven Data Insights
Every target-driven and growth-minded marketer loves data, it is an addiction! It enables us to recognize patterns and pull insights or opportunities that give us an elevator to meeting objectives and possibly surpassing them too!
Recently, Unbounce explored the role that copy plays in landing page conversions through deep learning research. The insights acquired from this data research journey put analysis beyond human capabilities, but AI-Driven Data Research and Insights enabled marketers to make it possible.
AI Is Not Perfect! But That Is Okay!
In 2021 and beyond, AI will enable us to scrap together rich insights that will make it possible for marketers to create and optimize the highest-converting campaigns possible!
Heck, in 2021 and beyond, AI just might rock the foundations of how you study, learn, cater to, and talk like our audiences… AND EVEN how you build, test, and optimize your landing pages!