18 Jan What will we be taking into 2021?
What will we be taking into 2021?
The biggest question on marketer’s minds right now is:
“What do I take from 2020 when building my 2021 marketing plan?”
We know what worked in 2019 and how we adopted this in 2020. It may not work the same way in 2021. To get the best possible results for our clients, we must stay on top of these trends. As we enter a new decade of consumer behaviour changes, we want to take the opportunity to share the digital marketing trends we are excited to see more of in 2021.
Generally, when you have a question, the first thing you do is type your question into Google, hit search and click on the article that best answers your question.
Featured Snippets are short snippets of text that appear at the top of Google’s search results to quickly answer a searcher’s query.
Featured Snippets often come with an image and all the information you were looking for displayed in an easy-to-read box. You have the answer you need, so there is no need to click on an article.
These boxes are called Position #Zero in search engine results. Google created these to help people find answers quickly and keep people on their website (and off of yours).
But these snippets do not spell bad news. When search engines use your website to show information to searchers, it shows you are providing valuable content. The trick is to make sure you add something to these snippets that will draw the reader in and entice them to click on your website for more information.
Google Verified Listings for Local SEO
For businesses that operate on a local level, such as a plumbing company or a veterinary clinic, a Google My Business listing provides valuable information and helps establish your geographical location.
Claiming your Google My Business listing and verifying your business on Google is the first step. Enhancing your Google My Business listing will help even more. Local search results favour the most relevant results for each search.
It also lets customers learn more about your business within Google Search results. At a glance, your potential customer can see your open hours, address, and star rating left by other users.
Voice-activated digital assistants continue to be huge sellers and let us be realistic – some households talk to Alexa, Siri, or Cortana more than they speak to family members.
These voice-activated searches have made the most significant change to the use of keywords so far.
Think about it. When typing a search into Google, we phrase it differently than we would when we ask Alexa. For example, when looking for the nearest McDonald’s, you might type “Mc Donald’s Bedfordview” into Google, but might ask Alexa, “where is the closest McDonald’s?”.
When writing content, choose your keywords based on the questions people might ask when using Siri or Alexa. This can increase your visibility, and this digital marketing trend shows no sign of slowing down.
Instead of typing a description into Google, users can now upload an image and get information about an item just from a picture.
If they are uploading a plant photo, the search returns species information, while a landmark image will return historical data. When a user searches for a product, it returns similar products and where to buy them.
How can your business leverage visual search? By adding high-quality images tagged with descriptive keywords, introducing an image search into your online inventory.
Word – of – Mouth is No Longer Spoken
Online customer reviews and testimonials contribute to a business’s success in attracting new customers. Using real-time, real-life consumers to share positive, unbiased reviews of your services or products is much more successful than promoting your own positives.
Having many reviews from verified sources can make your business stand out from the competition and start building trust before they even click on your website.
The most useful review for a business to receive is through Google Business. These are the most trusted sources and are also the most visible.
Digital marketing is constantly changing. We think the above tactics and ideas are going to be huge game-changers for the foreseeable future. What do you think? What marketing trends are you predicting? Tell us your trends and predictions at @MarketDealer