Market Dealer | Online Marketing
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Why Take C-Commerce when there is eCommerce? What needs to be understood is that the global pandemic did not start the ‘great digital migration’, but it certainly catalyzed the process. Spending more time at home has made many people, worldwide, retreated to digital to gratify the...

What Tactics Should E-Commerce Brands Use to Attract Customers   In the world of E-Commerce, many profitable strategies have been based around retaining customer bases and increasing brand loyalty, and the idea of building new relationships with new customer bases has been often looked over! But how exactly...

PERSONALIZED MARKETING In 2021, Charles Duhigg wrote an article for the New York Times, titled: “How Companies Learn Your Secrets” after a shocking public incident took place. An angry father stormed into a Target store and demanded to know why his teenage daughter received coupons for baby...

In today’s marketing world, personalization is increasingly becoming an essential part of any successful marketing strategy. Each consumer wants to be treated like an extraordinary one, they want to feel special, and like the ‘hero’ of your brand story! A Personalized Marketing Strategy has several benefits, for both...

Creating an Exceptional Marketing Funnel A marketing funnel describes your customer’s journey with you. All the way from the “awareness” stage (when they first learn about your business) to the “purchase” stage (when they are ready to buy your product or service). This journey of the potential...

What will we be taking into 2021? The biggest question on marketer’s minds right now is: “What do I take from 2020 when building my 2021 marketing plan?” We know what worked in 2019 and how we adopted this in 2020. It may not work the same way...

How Landing Pages Impact Quality Score on Every Ad Platform   In the Pay-Per-Click (PPC) Advertising world, there are a few misconceptions about the ‘effects that landing pages have on Quality Score’. That is not too surprising, given that Quality Score Algorithms are not readily understood, even though...

How often do you think about the constant impacts that technology has on the way in which we study, learn, cater to, and talk like our audiences? Marketers are always in a state of flux due to these technological advancements that force us to change...

Micro-Moments: Are They Really a Thing? The behaviour of ‘the today consumer’ is rapidly changing as media consumption rises and attention spans decrease. According to Google, 91% of smartphone users look up information while busy with a task, and 69% of online consumers agree that quality, timing, or relevance...

Stories for Business 2020 In a world where we instinctively reject a lot of advertising (‘Skip Ad’ on YouTube), Stories offer a saving grace. The addictive design of Stories has us stuck viewing them for longer than we ever plan to. We don’t know what is...